Pure Evolve Permanent Colour
PURE EVOLVE Permanent Colour is a gentle, low-ammonia, and PPD-free professional colouring system designed to deliver exceptional colour results while caring for the hair.
As the first bio-enhanced permanent colour system, EVOLVE is powered by Pure’s exclusive Anti-Fade Complex—a blend of 100% certified organic extracts that provide triple protection against colour fade.
Enriched with shea butter, renowned for its regenerative and nourishing properties, this formulation helps restore softness, strength, and shine to the hair. Shea butter acts as a natural superfood for hair, offering deep hydration and protection through its rich concentration of phytonutrients.
The PURE EVOLVE system is colour-balanced to integrate seamlessly with Evoke Demi Colour, ensuring consistent tone and performance across both ranges. Its micro-pigment technology allows for vibrant, long-lasting results with exceptional coverage and minimal scalp irritation.
Key Benefits:
- Micro-pigment formula – PPD-free and low in ammonia
- 100% certified organic Anti-Fade Complex
- Infused with shea butter and glycerin to hydrate and repair
- Delivers full white coverage with rich natural .00 and supreme .000 tones
- Features intense super reds and superior ultra-lift blondes
- 100ml tube | Mixing ratio: 1:1.5
PURE EVOLVE—where advanced bio-technology meets the art of beautiful, healthy colour.

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