Redken Shades EQ Gloss Demi-Permanent Hair Dye

There is no limit to what you can do with Redken Shades EQ Color Gloss Hair Toner. Voted the #1 demi-permanent hair colour in the U.S. Redken Shades EQ Gloss 60ml provides healthy, shiny results with incredible conditioning, so you can glaze, refresh and correct with confidence.

Redken Shades EQ Gloss Features & Benefits:

• Acidic pH: Ensures gentle processing for outstanding condition and shine
• Long-lasting colorants: Create vibrant haircolor that fades on tone
• No-lift, no-ammonia formula: Won’t lighten hair’s natural pigment; prevents swelling and cuticle damage
• Wheat amino acids: Help lock in moisture and protect condition of hair
• Silicone: Improves shine and wet combability
• Fast, easy service: 20 minute processing time
• Vegan formula: No animal derived ingredients.

Redken Shades EQ Hair Gloss How to Use:

• PREPARATION OF THE MIXTURE: Wear suitable disposable gloves. Mix 2 oz. (60 ml) of SHADES EQ with 2 oz. (60 ml) (equal parts) of Redken Shades EQ Gloss Processing Solution. Use exclusively with the recommended oxidants, 6.7 volume (2%) maximum. De not use with hydrogen peroxide greater than 6.7 volume (2%). Use only the proportions indicated.
  Always use after mixing.
• APPLICATION AND RINSING: Wear suitable, disposable gloves. Do not use with metal tools (clips, comb…). Process at room temperature for 20 minutes. DO NOT USE HEAT. Rinse hair well after the processing time. For complete directions timing and application techniques, refer to the Shades EQ Education Guide or Shade Chart.

Redken Shades EQ Gloss Mixing Ratio

• Mix 1:1

Redken Shades EQ Gloss Processing Solution:

• FOR RESISTANT HAIR OR MORE VIBRANT RESULTS: 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes.
• FOR RESISTANT GRAY: 20 minutes with plastic cap under a pre-heated warm dryer. Remove cap and process for additional 20 minutes at room temperature.
• FOR LIGHTER COLOR DEPOSIT OR POROUS HAIR: Up to 20 minutes at room temperature with a diluted formula. When less color deposit is desired, use 000 Crystal Clear Shades EQ. When lighter color deposit is desired, use 09 shade.

Redken Shades EQ Gloss Colour Chart

Download Redken Shades EQ Gloss Chart Here.

Services:

• GLAZE Enhance, enrich, change, match, tone down or intensify natural or color-treated hair
  • Tone pre-lightened or highlighted hair
  • Blend or color gray, without lifting the hair’s natural pigment
• REFRESH Refresh and renew faded mid-shaft and ends (Zones 2 and 3), while processing permanent color at the regrowth
  • Restore color to highlights
  • Add color immediately following a Redken texture service, to restore any color loss that may have occurred
• CORRECT Fill over-lightened hair before a tintback service
  • Correct uneven, brassy or overly vibrant tones
  • Lowlight hair when more depth is desired

Formulation Guidelines:

1. Determine your client’s natural hair color level using the Shades EQ Neutral Brown/Blonde (NB) family swatches found in the swatch book. Remember to consider percentage of gray, hair texture, condition, and hair density.
2. Determine the target color desired by your client.
3. Select the Shades EQ shade to enhance, balance or cool to achieve the target color.

Redken Gloss Best Practices:

1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream. Follow with Extreme CAT or Redken Chemistry as needed. Dry hair.
2. Apply color generously to Zone 1 (the scalp area) using fine ¼” diagonal partings.
3. Use the opposite diagonal to cross-check your application to ensure proper application.
4. Use a timer to ensure accurate timing. Do not over or under process.

FAQs about Redken Shades EQ Gloss:

Q: Is Shades EQ Demi Permanent?

A: Yes, Redken Shades EQ is the number one demi-permanent hair colour in the U.S.

Q: Is Shades EQ Ammonia Free?

A: Yes, Redken Shades EQ is an ammonia-free hair toner.

Q: What makes it different from permanent hair colour?

A: Unlike permanent dyes, Shades EQ Gloss does not lighten hair’s natural pigment or lighten hair fibres, and instead deposits colour for a semi-lasting effect without lift.

Q: Do I use it on wet or dry hair?

A: For best results, apply to dry hair to avoid dilution of the formula and ensure even colour deposit.

Q: Can it be used with other developers or brands?

A: No. Always use Shades EQ Processing Solution as directed — mixing with different developers can cause unpredictable results.

Q: How long should I leave it on?

A: The typical processing time is about 20 minutes at room temperature. For grey coverage or resistant hair, longer times may be suggested by professionals.

Q: What is the mixing ratio for Shads EQ?

A: Mix in a 1:1 ratio – equal parts Shades EQ Color and Shades EQ Processing Solution.

Q: What’s the difference between Shades EQ Gloss and Bonder Inside?

A: Bonder Inside has the same toning but adds built-in bond repair for extra strength.

Q: Will it damage my hair?

A: The ammonia-free, acidic pH formula is gentler than permanent colour treatments and can actually improve shine and condition. However, all chemical services should be done under professional guidance to avoid unwanted results.

Q: Do I need a special peroxide for Bonder Inside?

A: No, just use the regular Shades EQ Processing Solution.

Q: I have brassy tones — will this help?

A: Yes. Shades EQ Gloss can neutralise unwanted brassy or warm tones, depending on the shade chosen. A professional stylist can choose the appropriate tone to balance or soften brassiness.

Q: Can I use this on hair that’s been previously coloured?

A: Yes — Shades EQ Gloss is often used to refresh fading permanent colour or enhance existing tone without heavy commitment.

Q: Can I lighten my hair with this product?

A: No — Shades EQ Gloss does not lift or lighten hair, so it’s not suitable if you want a lighter shade than your current base.

*Note: Shades 03A Tetra Cotta, 03RV Merlot, 06GN Moss, 06RB Cherry Cola, 07V Crush Amethyst, 08T Silver, 08GN Ivy, Red Kicker, Pastel Peach and Pastel Aqua Blue may be supplied in either the old or new packaging, depending on availability.